We understand that to accomplish client expectations in design, layout, and functionality, a project requires planning and initial due diligence. Our project managers and account executives act as a bridge between the client and Evolve Media.
Our CCT or Client Communication Tool helps project management track milestones and progress. Ensuring that the end results reflect the client’s vision. All team members involved in a project conduct regular client meetings, both on-site and virtually, in order to establish the foundations of a healthy and strong agency relationship that we hope to continue to cultivate throughout the project and beyond.
- I PHASE Research and Requirements
- II PHASE Pre-Production Planning & Design
- III PHASE Production: Design & Application
- IV PHASE Quality Assurance/ Documentation
- V PHASE Ongoing Management and Support
PHASE 1 – Research and Requirements
This initial, and most important, phase begins with Evolve identifying client needs and requirements, removing guesswork and preventing over-conceptualization. There will be a period of (1) market research; (2) hosted focus groups [if applicable with clients & in-house staff]; (3) competitive analysis of industry/competition — reviewing and identifying top content, design, functionality (4) brainstorming with client (participants) involved in this project.
Our goal is to move the Evolve team in a direction of understanding market-specific fundamentals, in essence, to become the client for a time. This discovery process involves:
- + User demographics and psychographics.
- + User needs vs. perceived needs. What will users actually use?
- + Market-specific functionality.
- + Marketplace usability.
- + User-centered design schematic.
- + Interactive/streaming components/functionality (make the user come back).
- + Marketing to the client/potential client both online as well as offline.
- + Online branding
- + Scope of project & Client Requirements.
PHASE 2 — Pre-Production Planning/Design
Once we have quantified the client requirements and direction, we begin the process of planning and scheduling for production. The actual usability/functionality of the project is determined in this phase as well as the collection of content, imagery, databases, and other data generated in Phase I. The components of Phase 2 include:
Functionality Matrix & Static Content
This is a comprehensive description of all application functionality that will be developed for the project. Also included is the additional content that will be needed to complete the project. This is to define project scope as well as content & functionality.
Timeline with Milestones
Create a detailed timeline with established milestones for both client and agency.
The Site Diagram – Flow Chart:
This is the primary point of origin in understanding how the web site or application will be laid out. It serves as the general guide in highlighting the sections, subsections, and individual pages of the project. Also, it covers the general observations in functional categories, navigation, and flow logic.
The site diagram also serves as a central reference point for the Design Template & Story Board/Flow Detail components.
The Design Templates
Our designers will present the homepage, sub-sections, and “drill-down” pages initially in a static format for client approval. This will be the first glimpse of the front-end design.
The Story Board/Flow Detail
Where the Site Diagram ends, the Story Board/Flow Detail begins. This comprehensive guide (derived from the functionality matrix) details the actual activity of specific functions and pages involved in those functions.
Once the elements are established. we would then fully establish project scope, goals, and responsibilities between agency and client.
PHASE 3 — Production: Design/Application
This level of work begins with the provision of conceptual designs for this website. It begins with the approved sitemap from our work in the previous phase and continues with the provision of graphic design, text editing, audio functionality, and web design (interactive element development and definition of user interface) for all pages on the website. This conceptual design for the website includes branding, structure, graphic design, draft text, and defined animation/interactive/audio elements.
Design and Application Production
Once the preparation and drafts have been selected and approved, the initiation of actual production begins. Our designers, information architects, and application developers collaborate together in producing each component and element of the web site. Each step of production will be based on milestones (within the timeline), ensuring the client’s involvement and sign-off in the evolution of production.
PHASE 4 — Quality Assurance/ Documentation
The review and testing of all static and dynamic components in the web site to ensure proper function & high-quality components as well as meeting all project scopes & criteria needs. This will include:
- + Development of testing criteria
- + Both agency and client testing
- + Focus group testing in the marketplace
- + Final adjustment, edits and additions
- + Soft launch
- + Final launch
PHASE 5 — Ongoing Management and Support
Evolve supports any site or application it develops and will work to quickly resolve any problems, bugs, or glitches. Many sites we develop generally include content management tools that allow for easy updates, where the client does most day-to-day changes. If clients do not have the time or are looking at cutting costs, Evolve can provide a high level of content management on sites, insuring a site freshness and relevancy.
As sites live and grow, so do the requirements and applications needed to maintain them. Evolve’s agency relationship keeps the lines of communication open and allow clients to grow their sites and applications at their own pace.