American Racing, the preeminent manufacturer of custom wheels for the automotive industry, wanted to bring their brand to the 21st century and Evolve Media did just that. Redesigned their main corporate site along with five other sub-branded, market specific, product sites. In addition, American Racing wanted to decrease their retail return rates. Evolve Media developed a way for customers to envision their automobile, year, make, model, and color with the desired wheel before the purchase. Thus reducing the wheel return rates by 38%. Check out the cool “Crafigurator” web app we made here.