American Racing

Tech Used

C+, PHP, HTML, JSON

WHAT WE DID

Completed

2002

FRameworks

ARKit, ARCore, Vuforia

American Racing

American Racing, the preeminent manufacturer of custom wheels for the automotive industry, wanted to bring their brand to the 21st century and Evolve Media did just that. Redesigned their main corporate site along with five other sub-branded, market specific, product sites. In addition, American Racing wanted to decrease their retail return rates. Evolve Media developed a way for customers to envision their automobile, year, make, model, and color with the desired wheel before the purchase.  Thus reducing the wheel return rates by 38%. 

Evolve Media
Evolve Media
Evolve Media
Evolve Media

HOW'd It Go?

This was a great collaboration with the American Racing team. All hands were on deck to build out their multifaceted interactive initiatives and branding. The relationship lasted for more than five years. The work we completed included:

  • Main Corporate Website
  • Branding and web development for various AR Properties:
    • The Owners Lounge
    • WELD Racing
    • Motegi Racing
    • Boyd Coddington Wheels
  • The Carfigurator interactive wheel visualization tool and in-store kiosk
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