If you’re working on your marketing and don’t understand these 9 principles – you’re leaving revenue on the table:

1. Framing Effect
→ How you say something changes what people hear.
Want more conversions? Reframe the offer.

2. Affordability Illusion
→ “$3/day” sounds better than “$1,000/year.”
Same price. Different brain response.

3. Rule of 3
→ Give 3 pricing options.
Most people will pick the middle.
Because humans hate extremes.

4. IKEA Effect
→ When people put in effort, they value the outcome more.
Even if the result isn’t better.

5. The Power of FREE
→ Free > Cheap.
People irrationally overvalue anything with “no cost.”

6. Contrast Effect
→ A $200 product looks cheap next to a $500 one.
Same thing. New perception.

7. Paradox of Choice
→ More options = more friction.
Cut the noise. Make the choice easy.

8. Anchoring Bias
→ The first number people see anchors how they see every price after.
Lead with intention.

9. Endowment Effect
→ If they feel like they already own it, they’re far more likely to buy.
Free trials. Customization. Personalization. Use them.

Great marketing doesn’t “convince” people.
It aligns with how they already think.

Use neuroscience + psychology to make buying feel inevitable.

You don’t need to be manipulative.
You just need to be aware.