Tweaking Your Brand

Tweaking your brand is an essential exercise to make your company or organization stand out among competitors while also redefining a company and the products or services it represents. When you are in need of tweaking your brand, there are a few methods to use that can help you stand out whether you are promoting a local company or an internationally-based eCommerce store online. Implementing a few unique marketing ideas and refinements for your brand is a way to take any company to the next level of success regardless of the industry or niche you are focusing on professionally.

Research Competitors and Success Stories in Your Market

Researching competitors and well-known success stories in your market is highly recommended when you want to tweak your own brand and company’s image altogether. Compare websites, visual design and appeal as well as targeted demographics to help with pinpointing the best way to showcase your own brand, products, services and content. The more in-tune you are with the latest trends in any market you work in and represent, the easier it is to create a memorable influence on potential customers or


fans who are interested in your brand.

Implement Memorable Visual Elements and Design

Implementing memorable visual elements and design into your brand and its logo is also imperative any time you are trying to tweak your brand within a day. Consider the color of your logo and be sure to limit logo colors to no more than three to ensure you are not causing confusion or making it too challenging for others to remember your brand. Using a bold and direct logo is best. Research various logo magazines and online communities to compare and review some of the most successful logos in your market and niche today to help with gathering and discovering inspiration that may be useful when tweaking your own brand and company.

Choose Quality Over Quantity

Choosing to product quality content, services and products is necessary to help with tweaking and building a reputable and professional brand. If you are planning to tweak your brand within a day, consider promoting a main piece of content, product or service that is the central focus of your current business model or any marketing campaign you are running or have in place.

Consider a Web and Online Presence Redesign

Consider a web and online presence redesign with a new web layout, logo, color scheme and social media images to help with representing your company and its website or brand overall. Launching a web redesign is a great way to appeal to new potential followers, fans and customers while also helping to appeal to those who are also interested in following modern trends in web design and programming.

Begin Reaching Out to Influencers and Local Marketing Professionals

Another way to quickly help to tweak your brand within a day is to utilize social media effectively by reaching out to local marketing professionals and other influencers in your area or those who are also working as an entrepreneur in the same field and line of business as you. Reaching out and connecting with journalists, well-known marketers, local entrepreneurs and other business owners who are relevant to your line of work can be done using your social media accounts on Twitter, Facebook, Tumblr, Pinterest, Vine and even Instagram depending on the audience and demographic you are trying to reach.

Reaching out to marketers and other influencers who are relevant to your business model and marketing campaigns can be done by sending direct messages and also by following individuals who may be interested in working with you and your brand in the future. Connecting with other professionals is essential when growing and tweaking brands for success.

Ask for Genuine Feedback and Input From Customers and Followers

Asking for genuine feedback and input from your online followers, fans, clients and customers is another way to build your brand while properly tweaking it to appeal to those who enjoy what you have to offer. Providing web polls and using social media is a great way to gain nearly instant feedback from those who are following you or interested in your brand’s updates and new content. Gathering feedback and input is a way for you to gauge the overall happiness and satisfaction those who are interested in your brand have with the company and its presentation online and professionally altogether.

The more you understand about simple branding and tweaking tips, the easier it is to ensure your company is in touch with your audience and any demographic you are trying to reach at all times. Whether you are selling products, offering services or promoting content online, knowing how to properly tweak and present any brand can ultimately mean the difference between failure and success in any market or industry today.

Want help with your brand? Let’s talk!