Google’s Search update should help cut through the noise

Google is preparing for a search engine update that will improve the quality and authenticity of results. It plans to crack down on SEO-first content by deprioritizing unoriginal content and reporting. The update will provide more useful search results for users and could increase traffic for sites providing original and helpful content. Publishers following SEO best practices will not be penalized.

Quality over quantity

Google releases many thousands of updates for its search engine ranking system each year. Although most bring with them incremental improvements (and probably sometimes a dip in the quality of the results), the latest is expected to have a significant effect on the user experience.

Read more about this upcoming change on Techradar.

Contact us to discuss how this change might potentially affect how your site comes up in search results.