Shopify made a name for itself in its early days with a platform for providing retailers keen to establish their own online shops an easy and quick way to build and run those services on their own websites and apps — a quick route to “DTC” at a time when it was starting to feel as if marketplaces like Amazon’s had a stranglehold on reaching consumers. Fast-forward to today, after two years of a COVID-19 e-commerce boom, digital shopping is happening on an ever-expanding range of platforms. So to address that shift, today Shopify is launching a raft of tools for customers interested in spinning up social commerce, local shopping offers with Google, cryptocurrency, B2B selling and more — some 100 new features in all.

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